There's a lot of information in this report, so we'll break it down section by section.
The first section of the SEO Report Card gives a visual summary of the data to come. This will all make more sense as we learn more about the other sections.
[*Note: Some data is blurred to protect client confidentiality]
The Rank Analysis section monitors whether or not your site is ranking within the top 10 & top 100 for Google, Bing, and Yahoo!. It also lets you compare your rankings to your top competitors at a glance.
The Link Building section tracks the number of links that direct visitors to your site as well as a number of unique websites that these links come from. It's fairly common for the number of unique websites to be far lower than the number of total backlinks, so don't worry if you notice a big disparity! The graph below provides a visual representation of how your backlink profile stacks up against your major competitors. Generally, the larger the bar, the stronger the link profile. * CAUTION: Link building requires a professional service as bad links can severely damage your website visibility.
The On-Site Analysis section scans your site's homepage and determines whether or not your primary keyword is included in the title tag and body content. Bear in mind that the SEO Report Card only tracks your primary keyword.
The Website Accessibility section monitors the load speed of your homepage and scans your robots.txt file & meta tags on your homepage to ensure that search engines are allowed to index your site. The graph below provides a visual representation of your website's download time. In this case, the larger the bar, the slower the site. It's better to have a short bar than a tall bar.
The Trust Metrics section measures your website's domain strength by its age, the quality of links to it, and other factors. The graph section allows you to track how you stack up against your competitors.
The Current Indexing section gives you a basic view of whether or not your site is being indexed by the 3 major search engines: Google, Bing, and Yahoo!. If the answer to any of these three questions is no, then you'll want to determine what is causing the issue as soon as possible.