When to create a single product versus add-on products

HubDo Marketplace offers many ways to represent products and feature sets. Here are common questions regarding when to use each.

Q: When should I include multiple products or services as a single HubDo Marketplace product listing?
A: Combine your products into a single HubDo Marketplace product, if each represents a level of feature/functionality for fundamentally the same product, for everybody who is using the product. For example, levels of Starter, Pro and Enterprise feature sets. A good clue for this situation is if all users would be using the same feature set. Create a single product, and use editions to represent each set of features. If it is possible to have several feature sets at the same time, for example, some users on Pro edition and other users on Enterprise edition, then create a single base product and represent each edition as a separate Add-On product.
Q: When should I separate several products into an individual HubDo Marketplace product listing per product?
A: Separate your products into separate HubDo Marketplace products, when each product can be purchased separately, and any user might be using one, some or all of your products. Within a product, you might choose to use Editions, separate Add-On products, or a combination of both.
Q: What is the difference between standalone products versus add-on products?
A: Add-On products can only be purchased as an additional item associated with one or more standalone products. A common use of Add-On products is to allow a customer to purchase a combination of feature sets. For example 10 users with Pro licenses and 10 users with Enterprise licenses.  In this scenario, create a base-level standalone Product and add each feature set as an Add-on for the standalone product.