What is the Keyword Plan process in SEO?

The Keyword Plan is a fundamental component of every SEO service. It's impact on the entire service and visibility of the website is a core part of our initial wins and ranking opportunities.

The analysis and research conducted by our team to compile this report require 5 to 10 business days.

If you've signed up your client for Intensive SEO service, the keyword plan is a big part of the initial part of the service, hence once shared with you we require a fast turnaround and final approval of the Keyword Plan and focus Primary Keyword.

This usually all comes together within the first 2 to 3 weeks and our research may even commence within the setup period of the service

Input from the client, to ensure the plan meets the direction of the business is vital, however, continual changes and updates will delay the opportunity for showing good results within the first month/s of the service. Therefore, we allow a small number of changes/edits/additions to the Keyword Plan only.

Final approval of the plan will ensure the set keywords are in place for the team to commence handwritten Metadata across the top Menu pages of the site (other pages follow, month on month). Please be aware, this process will be delayed if the Keyword Plan does not gain final approval quickly - within the first 2 to 3 weeks of the service.

Why is the Primary Keyword Important?

The Primary Keyword is used in our Metadata on the Homepage of the website.  Hence this keyword needs to be a term that encompasses the business and gives visitors, potential clients, a holistic view of your business services and products. Ideally, it’s a term that is used in the content of the Homepage and also within the headings 'h1' or 'h2' tags on the page.

Within the Keyword Plan, our SEO Specialist will highlight our recommended or suggested Primary Keywords in green. This will allow you to review the options and reasons behind our recommendation.

Our goal is to have the Primary Keyword ranking fast while we work on the rest of the target keywords in the list for the other pages of the website. Initially, these will include the Main Menu pages and follow, over time, with all other internal pages and blogs.

The Primary Keyword and Keyword plan as mentioned requires a quick turnaround, so please return your client feedback to us within 2 to 3 days. We will finalise the approved Keyword list into a pdf for you to refer to when writing Blogs etc. Delays in your response will also delay our scheduled tasks for your client.

New Keywords

As the service progresses, we will continue to research and review keyword rankings to ensure we're on track and grabbing every opportunity to increase the visibility of the site. We'll add new ranking keywords to our reports regularly. Any new suitable keywords we uncover will be flagged with you for approval and/or added to the ranking report if positions are already live. Recommendations from the team regarding new keywords could include the creation of a new page on the website to capture the ranking opportunity of the new keyword.

To ensure a fast turnaround of the Keyword Plan we require as many suggestions as quickly as possible - ideally, these will be added to the online Intake Form/s - for our service, please complete this form Intensive SEO or click here for a Stand-alone Keyword Plan. 

Non-valuable keywords e.g. those unrelated keywords with low to zero search numbers will be removed from our draft plan unless the site is ranking for these terms already.

Please contact info@hubdo.com for more information about our Keyword Plans and SEO Services.